Sanrio Kawaii Me Live!

Sanrio Kawaii Me Live! is a dance & rhythm game and also the first smartphone game under the Sanrio Games brand. Well-known Sanrio characters perform songs produced specially for the game, while you design their look and the stage yourself.

The game is offered as free-to-play and is funded through optional in-app purchases.

The global release is planned for January 2027. Pre-registration for iOS and Android started on Sep 21, 2026.

Sanrio Kawaii Me Live! is coming natively to iOS and Android. Sanrio has opened both an App Store page and Google Play registration. No other platforms are currently announced.

The focus is on rhythm performances with well-known Sanrio characters. The characters dance to songs inspired by their personalities and brand worlds.

Alongside the rhythm gameplay, you can customise character outfits and stage designs. Sanrio describes the goal as individually designed live performances with their own “super-kawaii” look.

Songs are being produced specially for the game. Collaborations with Universal Music acts such as Soala, SHE’S, Lienel, Polkadot Stingray, Yabai T-Shirts Yasan and Mi’Line Hearts are confirmed. A collaboration with ZUTOMAYO has also been announced.

Sanrio Kawaii Me Live! is announced as a free-to-play game with optional in-app purchases. Pre-registration is free through both mobile stores.